Black Girl Magic (#BlackGirlMagic) is a concept and movement that was popularized by CaShawn Thompson in 2013. The concept was born as a way to “celebrate the beauty, power and resilience of black women”, as described by Julee Wilson from HuffPost, and to congratulate black women on their accomplishments. Referring to a speech made by Michelle Obama at the Black Girls Rock Awards, Thompson explains that black women around the world persevering despite adversity inspired her to spread the concept of Black Girl Magic. With these women in mind, Thompson created the social media hashtag, clothing campaign, and rallying cry “Black Girl Magic”, in the hopes of counteracting negativity society places on black women.
Though born online, the movement has inspired many organizations across the world to host events using the title. The movement has also seen celebrity support, as singers Corinne Bailey Rae, Janelle Monáe and Solange Knowles have invoked the concept, and ballerina Misty Copeland and President Barack Obama discussed the idea in an interview with Maya Rhodan for Time and Essence magazines.
Since being popularized, the concept has also gained traction in cultural criticism, invoked in analysis of music and film. As its usage has grown, the expression has drawn criticism as well as staunch defenders.
In 2016, poet Mahogany L. Browne created a slam poetry piece entitled “Black Girl Magic”.